Fact Sheet
For press inquiries, please contact media@pupsupllc.com
Founded: 2018 in Largo, Florida
Organization: We are a Small, Minority, Service-Disabled Veteran-Owned Business
Monthly Activity: 15 subscribers, 200 visits per month (we are tiny but ambitious!)
Current Reach: U.S. and territories, Canada
Mailing Address: 4604 49th, Suite 1262, St Petersburg, Florida 33709
Investors: Bootstrapped
Our Roots
Pups Up was created from love. A love for our best friends and esteemed family members; Gob and Buddy Clark. Gob is a Bichon Frise with an insatiable love of the water and Buddy is a Shih Tzu-Poodle mix that loves sunning himself by the pool. Concerned about their safety in the aquatic environment, we searched tirelessly for a product that would give them the confidence to enter and exit the deep end of the pool safely and consistently. To our surprise, nothing existed that was made specifically for dogs of their stature. This led us to the creation of the Launch Pad, what was to be our company’s first product offering. After years of use and little tweaks to get right, Gob and Buddy gave us the go ahead to make it available to all, however we ran into a few snags with production. Instead of continuing to keep our official launch on hold, we decided to open for business with other products we had been designing and testing. The Launch Pad is currently in its final stages and should be ready for release in a few months. Our products are a labor of love and obsession, and our promise to you is that we are; “Dedicated to the well-being and safety of small dogs everywhere!”
Our Mission
Grow responsibly, while continually ensuring dogs and their partners are getting the products they need, to live the life that they desire, while remaining safe. Pups Up strives to move forward with fairness, diversity and respect.
Our Vision
Although the idea of Pups Up started with one product, the Launch Pad; we are dedicated to making the life of the small and medium stature dog easier, more comfortable, more enjoyable and safer. To do that we have to move too, and stay in the forefront of our segment of the industry, listening carefully to our customers and developing products that are true to our core values. With this in mind “The go to store for small dogs.” is our vision for the future of Pups Up and what we are thinking about as we develop new products, incorporate ideas from customer feedback, and QC our handcrafted goods for delivery to new members of the pack. Small dogs everywhere will thank us!
Company Values
Promote unity. We are a company of diversity and inclusion. We strive to treat everyone equally to set the example for those that do business with us. Our product range is for dog lovers because we love dogs, no other motivations or agendas.
Personal growth. Orient, work, build, learn, repeat. We put in the hours necessary to achieve our goals. We strive to make the best of every opportunity that presents itself to us, realizing you get out what you put in.
Flat communication. Communication is important and context is paramount. Clear, concise messaging that is available to the team makes for direct, honest and constructive collaboration. Ask for help when you need it, voice what you need to be successful, and we can head problems off before they arise.
Create with empathy. We have to understand each other and how we interact with our pets and immediate surroundings in order to provide great products for our customers. Objective analysis of feedback will allow us to remain competitive while avoiding bias.
Happy dogs and companions. We wouldn't be doing this if we didn’t love dogs and their owners. We want to ensure we are providing products that enhance your dogs lifestyle while giving you peace of mind.
Treat people as you want to be treated. Always.